Make journaling accessible, meaningful, and delightful.
Building a better way to journal.
For decades, journaling has been my go-to practice to navigate the highs and lows in life.
My brother, Mike, and I are big believers in the power of understanding oneself, but we realized how challenging a consistent reflection practice can be.
Through our sister company, Holstee, we design a range of beautiful tools for mindful growth. Within our community we saw a common struggle: most people want to reflect, but find it difficult to start and maintain a meaningful practice.
We dreamed of a tool that didn't just record life, but helped people understand it — connecting the dots of their personal journey. Allowing people to appreciate, learn from, and find peace with their past while taking steps toward the future.
Once the seed of the idea was planted - we gathered a tiny but mighty team that shared our mission and started building.
Reflection now offers 100+ journaling guides from wellness and personal growth experts, an AI journaling companion, and advanced search to help you explore your personal growth through our apps on iOS, Android, macOS and web.
While our app has evolved, our goals remain simple: provide a delightful tool that makes reflection accessible and meaningful.
We hope with every entry you find more clarity, purpose and a sense of gratitude for how far you've already come.
We're so glad you found us.
Crafting with care and intention.
Your privacy is sacred.
As lifelong journal writers, we understand the sacred nature of personal reflection.
We also understand that the most meaningful reflection practice is one where you are able to be completely honest, and gentle, with yourself.
Honesty requires trust and a safe space, so our promise to you is that we value your privacy above all.
That is why all of your entries are fully encrypted at rest (AES-256) and encrypted in transit (TLS 1.2 or greater), ensuring that even in the unlikely event of a database breach, your personal thoughts remain unreadable.
Data is stored in with Google Cloud, a leading provider certified for ISO/IEC 27001, SOC 1, SOC 2 and follows strict adherence to GDPR requirements for data protection and privacy.
Your privacy isn't just a feature — it's core to our product and mission.
Gain clarity and peace of mind, wherever you are.
